By Ronn Torossian on Nov 16, 2012 with Comments 0
There are a lot of ongoing mergers between PR firms and acquisitions by multinational PR conglomerates. ?Its very good news for companies like mine that are continuing to grow as Public Relations remains one of the fastest growing business segments.
PR has seen unprecedented increase in popularity and revenues. The PR field is thriving because it?s been re-invented, adapting new and advanced media and continues to assert its way as a management function in business. Businesses needed to keep developing and growing and the small business and entrepreneurial path looked highly appealing to motivated individuals.
Here are a few things to think about when considering ways to grow your small business:
Free Media: breaking the myth about how news is made is a favorite. 5WPR has attracted a certain reputation along the years for having extensive media relations securing major placements in major outlets aggressively for our clients. Knowing the insides-out of media we successfully reach daily placements and coverage for our clients? products. It is a fundamental PR service
Strategic Planning: One of the very first question that arises during the designing of your PR plan. Who are your audiences? Are there new publics and markets that haven?t been tapped and how can we reach them through PR?
The Message: PR can craft the comprehensive message that covers multiple aspects of your business. Through PR the ?what I stand for? gets a practical role. Whatever messages you and your PR agree to disseminate are all monitored and evaluated for value and reaction
Costs: in a nutshell ? not what you thought.? PR today attracts more small businesses and individuals due to the fact that for every dollar you inject into your campaigns your return is guaranteed to exceed your expectations.
I am glad to be in the center of a flourishing industry and one that only gains more momentum every day. The process of becoming one of the strongest industries within the media & communications field. Growing small businesses is now a prime opportunity and I intend to pursue it.
Ronn Torossian is president and CEO of 5WPR, one of the 25 largest independent PR firms in the U.S. Named to the ?40 Under 40? by PR Week & Advertising Age, Torossian was a semi-finalist for the Ernst & Young Entrepreneur of the Year Award, and his PR agency works with a roster of iconic brands. He may be reached via email at Rtorossian@5wpr.com and followed on twitter @rtorossian5wpr
Filed Under: Business ? Ronn Torossian
Source: http://www.jewocity.com/blog/5wpr-ceo-where-is-pr-going-and-how-will-it-benefit-small-business/5829
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